1990 Best paper award, Marketing Division, Administrative Sciences Association of Canada (ASAC) for "The Marketing Concept as Organizational Culture: Description, Hypotheses and Implications" [with Mansour Javidan].

1987-1991 Business Ph.D. Award, University of Alberta

1986-1991 Graduate Assistantship, University of Alberta

1985-1986 Program Coordinator, Division of Continuing Education, University of Manitoba.

1996 Strategic Decision Making in the Western Canadian University Athletic System: A Case Study. M.Sc. Thesis by Larena Hill. [External Examiner]

1996 Factors Related to Consumer Choice Between Goods and Services. M.Sc. Thesis by Rhonda Kraus (in progress). [Committee Member]

1995 The Adoption of On-line Information Systems among Saskatchewan's Farming Community. M.Sc. Thesis by Andrea L. Girodat.

1994 Small Business Health. MBA Thesis by C. D. Bergh. [Committee Member]

1994 Student Perceptions of Service Quality in the Edwards School of Business: An Application of SERVQUAL. Undergraduate Honours Thesis by Rhonda Kraus.

1993 Business Ethics: A Study of the Ethical Perceptions and Attitudes of Students Towards Business Ethics Behaviors. Undergraduate Honours Thesis by Michelle Deschamps. (Co-supervised with Lou Hammond-Ketilson.)

1993 Issues and Tools to Locate Community Health Centres in Rural Saskatchewan. Undergraduate Honours Thesis by L. Mark Rivers (Co-supervised with Allen Backman.)

1993 Interpretive Schemes as a Contingency: The Impact of Market Orientation on Organizational Structure, Control and Marketing Effectiveness. Unpublished Doctoral Dissertation, University of Alberta, Faculty of Business, Department of Organizational Analysis.

2001 Foundations of Marketing, 7^th Canadian Edition, [with M. Dale Beckman], Harcourt Brace and Company Canada, Toronto.

2001 "Bribery in Calgary?" A case study in Foundations of Marketing 7th Cdn ed. Case Supplement, M. Dale Beckman ed., Toronto: Holt, Rinehart and Winston.

2001 "Mid-West Petroleum" A case study in Foundations of Marketing 7th Cdn ed. Case Supplement, M. Dale Beckman ed., Toronto: Holt, Rinehart and Winston.

1988 "CJUM-FM" [with M. Dale Beckman]. A case study in Foundations of Marketing, 4th Canadian ed., M. Dale Beckman, David L. Kurtz and Louis E. Boone. Toronto: Holt, Rinehart and Winston.
 
 

1997 "Marketers Don't Wear Plaid: Marketing and Health Care Administration in the Canadian Context" (with Allen M. Backman) Healthcare Management Forum, Vol. 10, No 3, p 11-16.

1995 "Locating Community Health Centres in Rural Saskatchewan: The Case of the Living Sky Health District" (with Allen M. Backman, Murray Rice and L. Mark Rivers) Healthcare Management Forum, Vol 8, No 1, p. 52-61.

1994 "Residents' Acceptance and Use of a Mega-Multi-Mall: West Edmonton Mall Evidence. [with Adam Finn and S. McQuitty] International Journal of Research in Marketing.

1992 "West Edmonton Mall: Birth of a New Retailing Institution?" [with Adam Finn] Canadian Journal of Administrative Sciences, Vol 9, p. 134-145.
 
 

"Social Costs, Product Life Cycles and the Church."

"Organizational Failure: A Synthesis"
 

1999 "The acute care crisis as a capacity and demand optimisation problem", presentation at the Canadian Health Economics Research Association. Proceedings Forthcoming.

1991 "The Impact of Market Orientation on Organizational Structure and Marketing Effectiveness," Proceedings of the Annual Conference of the Administrative Sciences of Canada, Marketing Division, Vol. 12, Tony Schellinck (ed.), Administrative Sciences Association of Canada, 1991.

1990 "The Marketing Concept as Organizational Culture: Discussion Hypothesis and Implications" [with Mansour Javidan], Proceedings of the Annual Conference of the Administrative Sciences Association of Canada, Marketing Division, Vol. 11, John Liefeld (ed.) Administrative Sciences Association of Canada, 1990.

1989 "Toward a Probabilistic Model of Failure," Proceedings of the Annual Conference of the Administrative Sciences Association of Canada, Business Policy Division, Vol. 10, Mansour Javidan (ed.), Administrative Sciences Association of Canada.

1986 "The Realities of Developing Courseware in the Canadian Market" [with M. Dale Beckman], Proceedings of the Fifth Canadian Symposium on Instructional Technology. Ottawa: The National Research Council.

1994 "The Roots of Marketing Effectiveness in Professional Service Firms." Presented at the "Recent Advances in Retailing and Services Conference" sponsored by the Canadian Institute of Retailing and Services Studies, May 7-10, Lake Louise, Alberta.

1994 "Market Orientation as a Precursor to Marketing Effectiveness." Presented at the Administrative Sciences Association of Canada annual conference, June 25-28, Halifax, Nova Scotia.

1985 "Needs Definition: Is the Heart of Marketing the Future of Continuing Education?" Presentation at the Annual Conference of the Canadian Association for University Continuing Education.

2000 Academic Reviewer, Marketing Division, Administrative Sciences Association of Canada.

1994 Academic Reviewer, Organizational Theory Division, Administrative Sciences Association of Canada.