ARTICLES IN REFEREED JOURNALS

Handelman, Jay M., Peggy H. Cunningham, and Maureen A. Bourassa (2010), "Stakeholder Marketing and the Organizational Field: The Role of Institutional Capital and Ideological Framing," Journal of Public Policy & Marketing, 29 (10).

Bourassa, Maureen A. and William H. Murphy (2009), "Four Thousand Years of Selling History in Stanley C. Hollander's (1953) Sales Devices Throughout the Ages, From 2500 B.C. to 1953 A.D.," Journal of Historical Research in Marketing, 1 (1).

Bourassa, Maureen A., Peggy H. Cunningham, and Jay M. Handelman (2007), “How Philip Kotler has Helped to Shape the Field of Marketing,” European Business Review, 19 (2).

BOOK CHAPTERS

Bourassa, Maureen A. and Peggy H. Cunningham (forthcoming 2011), "Engaging with the Enemy: Understanding Adversarial Stakeholder Engagements," in A Stakeholder Approach to Corporate Social Responsibility, Editors: Adam Lindgreen and Philip Kotler, Emerald Publishing.

REFEREED CONFERENCE PAPERS

Bourassa, Maureen A. and Peggy H. Cunningham  (2010), "Engaging with the Enemy: Understanding Adversarial Stakeholder Processes and Outcomes," in Proceedings of the Academy of Marketing Science Conference, Portland, Oregon.

Bourassa, Maureen A. and Peggy H. Cunningham (2008), "Respect in Business-to-Business Marketing Relationships," in Proceedings of the American Marketing Association Summer Educators' Conference (Volume 19), Eds. James R. Brown and Rajiv P. Dant, p. 86-87.

Bourassa, Maureen A. and Peggy H. Cunningham (2008), "Engaging, Balancing, Bridging: Understanding the Complexity of Stakeholder Engagement," in Proceedings of the Annual Conference of the Academy of Marketing Science, Ed. Leroy Robinson Jr., p 261.

Bourassa, Maureen A., Peggy H. Cunningham, and Jay M. Handelman (2007), "Entangled in the Social Labyrinth: Marketers' Management of Paradox and Authentic Norms," in Proceedings of the 13th Biennial Conference on Historical Analysis and Research in Marketing (CHARM), Ed. Blaine J. Branchik, p. 24-35. 

Bourassa, Maureen (2006), "Alternative Perspectives on Brand Personality: The Case of the Nonprofit Brand," in Proceedings of the Annual Conference of the Academy of Marketing Science, Ed. Harlan E. Spotts, p. 214.

Bourassa, Maureen and Peggy Cunningham (2006), "Rhythms of the Branding Beat: Experiences of Classical Music Performing Artists," in Proceedings of the 2006 AMA Winter Educators' Conference, Eds. Jean L. Johnson and John Hulland, 17, p. 184-185.

Bourassa, Maureen and Peggy Cunningham (2005), "Behind the Veil: Insights and Influences on Kotler's Contribution to Marketing Thought," in Proceedings of the 12th Conference on Historical Analysis and Research in Marketing (CHARM), Ed. Leighann C. Neilson, p. 16-24.